He lauds the artistic contribution of the Counter-Reformation and says somehow we need to recapture something of that, in his article he doesn't suggest what the modern equivalents of Bernini's Ecstasy of St Theresa or Pozzo's Apotheosis of St Ignatius are, I am sure he doesn't think Jason Perry or Tracey Emming are going to offering an answer.
Having re-read his article he speaks of the difficulty of the detoxification of the Catholic brand after the paedophilia crisisis, the thing is that the Catholic brand was pretty toxic during the Reformation. What interests me is how do we move forward. First and foremost the answer is we need saints and good catechesis and a rediscovery of a real Christ centred spirituality but we should underestimate "the brand" or the image.
We came up with a little list of those things which symbolise the Catholic brand, I've added to it a bit:
The statue or painiting of the Mother and Child
The image of a priest standing in front of an altar
Candles burning in front of a statue
smell and smoke of incense
Blessed Sacrament in monstrance + candles
stillness of an open church
sign of the Cross
nuns in habits
monks in habits
priests in cassocks
Perhaps you might be able to add to the list.
The problem of course is that so many of these images are almost lost, we have turned our back on them. Even Fr Jack kneeling in the front pew nursing his whiskey bottle is a sign of something good and holy, the problem is when he turns around and speaks. Nowadays nuns don't wear habits, plainsong and polyphony so often jar with contemporary liturgy, but still somehow these "brand markers" still speak more eloquently than words.
We need to rediscover non-verbal evangelisation because frankly we are not that successful with the word thing!